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Luz Fam

mission & vision

Inspiring women to win by reconnecting them with themselves, through the power of our candle flame and empowering messages. We inspire women to be self-sustainable with money, improved health and well-being, and to connect with other women for rich relationships. By utilizing our skills, knowledge, and resources, SHE is able to create sustainable change for herself, her family, and the community.

To create a world in which we see all women determine the course of their lives & reach their full potential.

You came into this lifetime knowing that you would possess something valuable and worthwhile that would contribute to the good of everyone. So why dim your light and play small? 

What if I told you the time is now to go all in on YOU.  

meet the team

Located in Southwest Florida, we build and craft all our

products, designs and materials home made at the House of Luz.

A team built by CEO Luz Mama Daniele, is built of... 

VP of Operations & Main Crafter: Shannon

Photographer & Social Media Manager: Nicole

Art Director & Graphic Designer: Israel

In addition, we have our 'extra love crew' that consist of Tarot and Crystal Reader, Daisy Dazzle Dream. Wick Wanz crafter and creator, Susie Willow Hollow Woods. Henna Kit and Juniper farmer, Inda "Henna Magick" Shay. 

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Luz Mama

Through the misery, came the Selaluz Mission.

In my miseries, is where I found my mission. I inspire women to win! I thank God for the journey and lessons I have learned because I wouldn't be who I am today. While Regaining my femiine powers, I push to help women navigate themselves back to that power. One thing I have learned is that being rich doesn't always have to do with money, but if we all stay connected we can be rich in relationships. 

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join the fam

Do you have a call in being part of the fam?

Do you resonate with our mission and vision?

Would you like to help spread the light and love through your influential powers?

Come Work With Us

Thank you! We’ll be in touch.